By Nik Ogbulie
Nigeria’s debonair media impressario, Prince Nduka Obaigbena, yesterday , at the 21st All Nigeria Editors Conference (ANEC) in Abuja, indicated that apart from the existing content development tools already in existence globally, a new technological and creative ingenuity in a brand name known as LekeeLekee will early in 2026 join some global brands to deepen the ways and means through which contents would be part of the algorithm that will speedly influence the global communication process in the emerging online demands.
According to Obaigbena, who is Chairman of Thisday and Arise News Media Group, LekeeLekee will provide an opportunity for Nigerians to explore a good chance of making choices that would be used to upgrade advance technological growth and access that have been prerogative of Google and AI owned and dictated by China and the US.
When in place, LekeeLekee would provide the opportunity for Nigeria to cue into the thriving scramble for global information technology ingenuity and services.
Obaigbena’s emphasis on LekeeLekee’s emergence for Nigeria goes to invite a reminis of his earlier Journalism dictum which credo sought to emphasize “The World According to Nigeria”. In the late 1980s, Obaigbena’s signature publication, ThisWeek, had screamed Nigeria Nigeria Nigeria!! on numerous billboards across Nigeria.
He told the over 400 editors at the Aso Vila Conference Centre at the Presidential Vila that Nigeria must make its impact in the world using Nigeria’s home-grown applications. He indicated that Nigeria must be part of the raging global information technology innovations.
Obaigbena, who was the Chairman of the opening ceremony of the event, noted in his key-note address that Nigeria must be part of the providers of the growing online solution tools in view of its exciting media and content development space..He told the editors and government officials at the event that the time has come for Nigeria to be part of critical decision-making provisions.
The event, which continues today, is rapidly interrogating the efforts of the Nigerian government and other partners in a democratic dispensation.
